An interesting piece talking about how technology provides for integrated solutions today, and how they need to be tested and adopted by the whole company rather than a few select individuals/groups. In particular, it talks about integrated social software suites like SocialText 3.0 (what were 1.0 and 2.0?) and how it can be adopted across the company using a 6-point formula of sorts...
I find the points relevant but lacking depth. No one would disagree that such softwares need to targetted in an intelligent fashion within the organization, but doesn't talk about how to motivate people to adopt them and change the way they work, interact, contribute... But overall, I think it does make you think, and I'm sure people in charge have them hands full...
RS.
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