Not surpisingly, the article brings to light the fact that social technology participation has grown, and is growing rapidly even today. They back it with some concrete data, and the one that caught my attention was the fact that nearly 70% of people (who are aware of the internet) either read, watch or consume social content. Wow! Its always good to back up statements with concrete data, and that's exactly what this article does.
In addition, people of all age groups are actively involved, and this presents some interesting and unexplored opportunities for organizations and people alike to connect with the rest of the world, and embrace the ideas and technology, be it discussing a random event, or even the way HR works.
I am especially intrigued by the opportunities provided by social networking sites like Second Life, where companies can easily advertise their products and other company facts, and improve their business as well as encourage like-minded people to work with them. The sooner the companies start exploring this option, the faster they would see the results, and hopefully further improve the Web.
BTW, thanks to this course I belong to the category of an active blogger :)
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